Mobile internet is a basic necessity these days. Mobile users are extensively accessing web on their devices from every location. Therefore, your site should be interactive enough and content focused to keep the users engaged. These are the few basic considerations you need to have before making a mobile website design.
Design to fit a Smaller Screen
Designing a separate site for your mobile is an utmost necessity. Whatever your site might be about, the design should be made for a screen resolution which is smaller. This will help you make your site more readable to the user.
Design According to the Business Objective
A digital news portal should not ideally have the same mobile website design as an online shopping website. Make the design as per the business needs. For instance, in the case of the news portal, the layout and background should be such that the user can easily read the text. On the other hand, the design of a shopping website should contain images of the items to be sold.
Study Past Browsing Data:
It is always a good idea to study past browsing data before designing or redesigning an existing mobile website. It will help you understand how the users browsed through the information provided and accordingly you can make the website more interactive.
Scripts, Lightboxes and Pop-Ups should be Minimum
Avoid designs which contain lots of pop-ups and distractions in the form of lightboxes. As the attention time of mobile internet users is low and over that if the design offers too many distractions, the user tends to stay for lesser time on the site.
Make it Responsive
The website needs to be optimized in a manner that it is responsive to the commands to the user. Different screen resolutions backed by technology enabled interfaces makes your website more responsive.
Keep it Simple But not too Simple
The mobile version of your website should be simpler than the desktop version. But, don’t make it too plain either. User designing features like different drop-shadows or interactive gradients makes it interesting.
Single-Column Layout is the Best
A single-column layout is better suited for your mobile website. This makes it easier for the users to scroll down and browse for information.
Establish a Collapsible Navigation
If you need to put too much data in your mobile site, then a collapsible navigation is always a wise choice. It helps the user to choose and select the required information more effectively.
Give Interaction Feedback
Since the user is using a smaller screen or interface for navigation, interaction feedbacks are essential. For instance, if someone clicks a link on your mobile website, the color of the link should change to inform the user that his/her function is noted.
Test Your Website in Different Mobiles
Your mobile website ideally should be readable from all sorts of mobile devices. So, don’t use Flash as it would not be displayed on an Apple mobile device. Test your mobile website in different forms of mobiles and check its accessibility.