Facebook Ads can be optimized through a number of steps such as the following:
- Select the right audiences.
- Select the right interests and profiles.
- Use the ‘exclude’ feature to exclude certain people profiles to make the audiences more targeted.
- Select the right content to distribute ad copies over the social networks.
- Monitor Likes, and other audience engagements.
- Extensively measure performance and make note of critical observations.
(Online coaching on Facebook Advertising)
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