Content marketing is an essential component of the digital marketing process. Here we list the various mechanisms that online marketers have at their disposal when formulating an online content marketing strategy.
1. Post relevant information on your products and services
The more information you can provide on your products and services, the more empowered your prospects will feel and the more comfortable they will become with purchasing your products and services. Unless you have something to hide, you should be generous in providing as much information as possible to your shoppers. This information should include information as text, images, video, infographics, and more. As a case in point, see Amazon.com’s products pages. They provide plenty of information to get visitors and prospects deeper in the sales funnel.
2. Provide ‘how to articles’ to make both the pre-sales and post-sales process simpler
The simpler you can make a customer’s life pre and post sales in terms of using your products and services, the better they will feel buying from you. Providing this type of content is thus a definite plus and being used by businesses in almost all industries. For example, more popular e-commerce sites not only provide you enough information on how to use their sites and systems but also how to succeed in running your digital business.
3. Post on related forums and blogs
Take the time to look into popular forums and blogs where your ideal audience may be lurking. Help them with the answers and when acceptable by the local terms and conditions of those sites, post information about your products. Quora.com is a good example where people ask various types of questions and people who reply don’t hesitate to provide recommendations for products and services.
4. Post content related to your business and products on Social media
If you maintain a social media channel related to your business (you should have no excuse of not having one with a built-up audience), then post content related to your products and service regularly. Although it may not be possible to post the same products repeatedly, you can post the supporting content for that product (e.g. how to articles, info in the press, and so on.) Besides, posting on social media will enable you to find your audience’s perception about your products and services and those insights will help you improve your products and services and improve their market positioning.
5. Promote your products and services to increase your social media reach
With various social media channels (e.g. Facebook and Twitter) boasting their reach in the hundreds of millions (and more than a billion for Facebook), you should consider constantly promoting your posts, especially the ones that have a higher user engagement rate. This promotion can help your brand increase its reach and provide you with enough brand exposure.
6. Post frequently and consistently
One of the most important aspects of content marketing is to post frequently and consistently. The more your audience engages with your content, the deeper you can push them into your sales funnel.
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