One of the most critical factors behind getting Facebook advertising correct is to ensure selecting the right audience. The better your audience selection, the more you will capture in leads and the more traffic you will convert.
Here are some ways you can select the right audiences on Facebook.
- Ensure you select the right interests.
- Brainstorm to chose more interests. Remember, Facebook has more than a billion registered users and so don’t sell yourself short by choosing a small audience.
- Monitor performance of the audience based on their interests of your published ads.
- Tweak the Facebook audience groups on an ongoing basis. One of the biggest mistake people do is to forget about their audiences once they select one. Audiences must always be tweaked to suit your needs and goals.
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