Considering the fact that Facebook has a substantial penetration in the social media networks specifically and in the digital space of the Internet generally, businesses of all sizes can’t afford to not seriously consider it part of their digital marketing efforts.
According to the recent statistics released by Statista, more than 70% of the overall Internet users are active on Facebook. This provides businesses an opportunity to reach a wide range of prospects.
Facebook users login to the platform to communicate with friends, explore businesses, consume content, share content, and in many other related activities. Businesses therefore can position themselves appropriately to expose their brand to their preferred audiences.